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With the recent advances in generative AI, the way email marketing will be performed has changed forever. The arrival of AI-driven lead-generating emails stands out as the most groundbreaking change in digital marketing I’ve witnessed in the past 20 years.
AI provides the ability to target and capture potential customers like never before. But harnessing the power of AI isn't just about upgrading your marketing software. It's about understanding the strengths and weaknesses of AI and using it to develop marketing strategies that are smarter, sharper, and more successful.
Today, I’ll show you 10 ways to use AI to build an impressive email list, craft compelling emails, and fill your sales funnel with qualified leads.
1. Use proven emails and rephrase them with AI
If you find examples of highly converting emails, you can use AI to create an alternate version of that email. One of the resources I like to use for this purpose is Good Email Copy.
The example above shows a proven and effective email for a marketing tool called "KISSmetrics".
You can take the text and rephrase it using a prompt like:
"Rephrase this email about trial ending to fit an accounting company instead of a marketing SaaS product".
2. Subject line optimization
One of the quickest wins you can get towards improved email conversions is to optimize the subject line.
Did you know that shorter subject lines are often more eye-catching and easier to read?
This can help grab a recipient's attention and encourage them to open the email, sometimes even convert.
3. A/B testing and iteration
AI is great at generating variations. If you combine it with a tool like VWO, you can direct the recipient to two different versions of your landing page, both of which can be generated using AI. You can also use the built in tools in email marketing software like MailChimp to create two variations of your emails.
4. Create AI-assisted buyer profiles
Creating an ideal customer profile (ICP) is crucial for targeted marketing, and you can quickly make detailed and precise profiles with AI.
For instance, let's say you're a digital marketing agency. An example of an AI-assisted buyer profile could be:
This profile is not just based on assumptions. It's based on actual data analyzed by AI. This helps you tailor your AI lead-generating emails to resonate with this specific audience, improving your conversion rates.
5. Use AI to find more prospects to target
AI enables you to extend your reach and identify more prospects to target. For instance, AI tools can analyze social media and online forums data to identify potential leads who match your ideal customer profile.
Let's say you're a fitness equipment company. An AI tool can scan social media for users asking about home gym equipment, suggesting their potential interest in your products. You can then use social media marketing to reach those users with a link to your website.
By offering something of value on your website (a newsletter, giveaway, or free fitness tool, for instance) in exchange for their email address, you can begin accumulating the contact details of quality leads.
You can then reach out to these potential leads with personalized emails, offering them valuable insights and information about your products.
6. Provide personalized service with ease
Personalization is critical to improving the customer experience and boosting engagement. Artificial Intelligence can assist you in delivering a tailored service.
For example, Wordtune, helps you craft personalized emails that resonate with each recipient.
For example, you can type into Wordtune “write me a professional, friendly sales email for a gallery in Flint that has an outdated website. Advise we have great prices on website design.” Based on the details you supply, Wordtune will generate a draft of a sales email that’s personalized for the customer. You can then make tweaks to perfect the message. Personalization goes a long way in building rapport and trust.
You can also use Wordtune’s “Casual” and “Formal” buttons to quickly change the tone of your message. And with its “Shorten” button, Wordtune can help you streamline your message, ensuring it's clear, concise, and to the point. By avoiding jargon and unnecessary fluff, your lead will appreciate the clarity and quickly grasp the value your services can provide.
The goal is to make your leads feel like you understand their specific needs and can offer them a solution that exceeds their expectations. With Wordtune's assistance, you can optimize your emails to not only catch their attention but also increase the likelihood of engagement and ultimately secure their business.
7. Use automated email campaigns
Automated email campaigns can save you time and ensure your leads receive consistent communication. Here's how you can use email automation tools for this:
- Set up triggers: Triggers are actions that a lead takes that prompt an automated email. This might be signing up for your newsletter, downloading a resource, or abandoning a shopping cart.
- Create personalized emails: Use your collected information to create customized emails. This could be as simple as including the lead's name in the email or as complex as tailoring the email content based on their past interactions with your brand.
- Monitor and adjust: Use AI tools to monitor the performance of your automated emails and make adjustments as needed. This could involve changing the email content, timing, or segmentation.
Conclusion
Harnessing the power of artificial intelligence in your email marketing strategy can revolutionize your lead generation efforts. From creating AI-assisted buyer profiles to employing chatbots, AI offers a plethora of opportunities to engage potential clients, send personalized emails, and boost reply rates.
Integrating AI into your email marketing means you're delivering high-quality content that resonates with your prospective customers, rather than just sending out generic emails. You're providing valuable and actionable insights that help your leads solve their problems and achieve their goals.
Remember, the goal isn't just to generate leads; it's to generate the right leads. And AI marketing tools can help you do just that. It can help you identify and attract prospects who are most likely to convert, enhancing the effectiveness of your marketing strategies and boosting your return on investment.
Finally, if you haven't already, I highly recommend trying Wordtune. It's an AI-powered writing tool that can help you create captivating, customized emails that appeal to your audience and promote conversions. Give it a go and see the difference it can make in your email marketing.
The future of email marketing is already here, and AI powers it. So why wait? Start leveraging AI in your email marketing strategy today with Wordtune and watch your lead generation efforts soar.
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